Against Convenience

Petra Sterry in conversation with Frazer Ward, Professor, Department of Art, Smith College

Petra Sterry (PS): In your book “No Innocent Bystanders”1 you examine the role of performance art and in particular the role of the audience in detail. In your research, you analyze the different roles of the audience by taking a closer look at the work of some selected performance artists, and it turns out that there is not one definitive role for the audience. So what expectations should we have of an audience?

Frazer Ward (FW): I think artworks shape expectations for how audiences might react. This is perhaps clearer regarding performance art, where there may be quite specific demands – to participate in certain ways, either physically (you must sit here), or affectively (when the work attempts to shock, for instance) – though I think it’s also true of static works. Artworks may also presume a standard response mode (framed by institutional conventions), which they then try to disrupt. That said, there’s no guarantee that audiences will do what anyone asks. An instance I refer to in my book involved Abramovic’s reperformance of her own work, Thomas’ Lips, at the Guggenheim in 2005, when as Abramovic started on a second round of cutting the shape of a star in her stomach with a razor blade, a young woman, audibly upset, called out, “You don’t have to do this.” Where the original performance in 1975 (which had a political context in relation to then-Yugoslavia) might have set up an ethical testing zone, challenging viewers’ expectations of what was acceptable in the name of art, in 2005 even that effect had been spectacularized. So one way (though of course not the only way) to read the young woman’s intervention was as a protest against the way that the reperformance emptied out the original and seemed to presume an audience that would observe the spectacle from a distance.

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This conversation was conducted by email in August 2020

1 Frazer Ward, No Innocent Bystanders: Performance Art and Audience, DARTMOUTH COLLEGE PR, 2012
2 „Damenmord“, Junge Szene Wien ’87, Secession, Wien (1987)
3 „Damenmord“, Das Wiener Sommersymposium, Vienna (1987), performance venue Moulin Rouge, Vienna